Making a Difference with Strategic Customers

Transformational Sales

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Transformational Sales

About Transformational Sales

This book


  • Introduces the brand-new concept of Transformational Sales
  • Shows how to create strategic transformation in business through the collaboration between suppliers and their strategic customers
  • Thought-provoking read for business leaders aiming at the competitive edge
  • Integrates academic insights and best practices from industry

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Transformational Sales book cover

The authors

Meet the authors

Philip Kotler


Dr. Marian Dingena


Dr. Waldemar A. Pfoertsch


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Transformational Sales can be ordered at Springer and all the major online bookstores such as Amazon, Barnes & Noble, and


Spreading the newest insights of transformational sales.

Events and programs

A keynote address to your staff assembly can be one of the most effective ways of spreading the newest insights of transformational sales. Interested to discuss a tailored workshop or training Read more....

Book Launch at Rotterdam School of Management, Erasmus University Rotterdam (The Netherlands)

Together with Rotterdam School of Management, an invitational seminar was organized on 19 November 2015 to launch and discuss Transformational Sales.   Speakers were Prof. Dr. Waldemar Read more....

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Making the difference with strategic customers.

Transformational Sales.
Stevinstraat 179
2587 EE  The Hague
The Netherlands