Transformational sales is about guiding organizational change and business transformation, starting with sales itself. Companies who choose this approach move beyond product selling, and problem solving towards offering and provoking new perspectives upon the way of doing business.

In essence transformational sales will transform both the customer’s and supplier’s thinking and way of doing business.

To inspire both the customer and supplier organization to alter their behaviour and change the way of doing business, within the book five building blocks are distinguished.